Qualified Remodeler
February 2003

Although we've appeared in a number of industry magazines over the years, we're particularly pleased to be on the cover of this month's Qualified Remodeler in an article that highlights the use of the Web in the home construction industry.

According to Qualified Remodeler, most firms in our business find that Web sites drive little in the way of sales. We, on the other hand, get about half of our business through our Web site. Since you're reading this on the Internet, you are probably among those who found us this way.

As the article makes clear, the biggest way the site helps us is by giving you, the customer, information you need before we even meet. Many other Web sites just put out the basics. On ours, as the article notes, "potential clients can find a wealth of information about the company, including detailed information about the way the company works, a portfolio, awards it's won and press coverage it has received."

Qualified Remodeler also highlights our password-protected pages, where we go into contracting details, provide personal references, document our insurance coverage and multi-state licenses and provide other kinds of helpful references. If you haven't investigated this section (see Refs & Awards), call us or drop us an e-mail to get a password.

Being in Washington, D.C., we find that a lot of our customers are moving here for the first time and use the Web to locate a good remodeling firm to help them settle in. We've even found that a lot of contacts come from overseas -- including people looking for work in our business! In fact, two of our best designers found us on the net, one from Argentina and one from Germany.

In the months ahead we're planning an upgrade to the site to give it a fresh look and include even more information. As always, we seek to serve you, our customers, with content you can use -- not meaningless fluff. So let us know how we can make our site even more useful and practical. Our best clients are our long-term clients, and we want to provide service even after the punch list is complete. The Web is a good way to stay in touch.

--- Chris Landis